Business transformation through storytelling
Every brand has a powerful story to tell, and it goes much deeper than the products they make or the services they provide. It’s about why they do what they do and the meaningful relationships they’ve built — with customers, clients, coworkers, the world. It’s not about what makes them better than the competition, but singular. This is the story I aim to bring to life, told with a propulsive narrative and arresting creative that form inspiring experiences and rewarding connections.
SAP
Developed interactive microsite and content marketing campaign “The Road to the New World of Retail” featuring SAP’s strategic platform for the intelligent enterprise.
Role: Creative Director, Copywriter, Account Lead, Marketing Lead
PayPal
Worked with PayPal to introduce the 'Pay in 4' buy-now-pay-later platform for retail, positioning the alternative payment method as the retailer's new best friend.
Role: Team lead, Content lead
Deloitte
Played leading role on cross-functional team for GTM strategy for Deloitte’s “Omniscient Grocer” platform, an AI-enabled anticipatory grocery fulfillment service.
Role: Content lead for big rock whitepaper and focus group marketing
Ibotta
Worked with Ibotta to introduce a revolutionary new shopper rewards platform connecting customers to retail and CPG brands like never before.
Role: Copywriter and Creative Director for video and interactive content
AWS
Developed interactive “worldscapes” showcasing how AWS’s connected technology is powering the transformation of hotels, restaurants, and the CPG lifecycle.
Role: Creative Director, Copywriter, Account Lead, Marketing Lead
Why Content Marketing Matters
Developed thought leadership micro-masterclass on the value of content marketing.
Role: Creative Director, Copywriter, Marketing Lead
EnsembleIQ
Developed cohesive branding architecture and key business creative assets including company website, event sites, video, sales enablement, and core capabilities deck.
Role: Creative Director, Copywriter
Constellation Brands
Developed website and multimedia content for Constellation Brands’ Shopper-First Shelf insights platform for beer and wine category growth.
Role: Creative Director, Copywriter, Account Lead
Anheuser-Busch
Developed interactive website and content marketing series for Anheuser-Busch’s category leadership methodology, IGNITE.
Role: Creative Director, Account Lead, Marketing Lead
HP
Created executive leadership presentation for HP’s global hospitality practice on the future trends and technology applications for the restaurant and hotel industries.
Role: Creative Director, Copywriter, Account Lead